Curl It Your Way

A two-act flying finger food experience for GHD Hair celebrating transformation
through color, texture, and light.

For GHD Hair, Vitamin Color created Curl It Your Way - a color-driven finger food concept inspired by the theme of self-expression and transformation.

The evening unfolded in two acts: it opened with a cool palette of black, silver, white, and blue - sleek, polished, and refined - before transitioning into a warm spectrum of red, orange, and gold. The shift in color mirrored the brand’s dynamic energy and the creative power of change.

Bites were served on custom-designed trays shaped and styled to reflect the night’s identity - curved and fluid, evoking the movement of a curl. The menu evolved alongside the palette, allowing guests to experience transformation not just visually, but through flavor and mood.

Across both acts, Curl It Your Way celebrated the joy of transformation - an evening where food, color, and rhythm moved in harmony.