Happy Happy Meal

A playful food experience for Tinder celebrating female entrepreneurship and joyful nourishment.

For International Women’s Day, Vitamin Color was invited by Tinder to design a food experience for a bus tour across Berlin celebrating female-owned businesses. The snacks had to be playful, practical, and portable - food that could travel while still sparking emotion and conversation.

Inspired by the nostalgia of the Happy Meal, Vitamin Color reimagined it as the Happy Happy Meal - Unguilty Pleasures: a joyful, nourishing, and visually striking take on classic comfort food. The concept bridged the gap between happy mood and good food, celebrating Vitamin Color’s belief that eating vegetables can be both creative and deeply satisfying.

Each box was hand-spray-painted in a gradient inspired by Tinder’s color palette, transforming the familiar packaging into a collectible design object. Inside, a vegetable-forward menu reflected Tinder’s signature hues - pinks, reds, and warm oranges - creating a cohesive sensory identity from sight to taste.

To complete the experience, each box contained a surprise handmade beaded bracelet, an intimate, tactile reminder of the day’s spirit of connection, generosity, and play.

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