Vegetable O’Clock

A viral series of sculptural watches made entirely from vegetables

“It’s vegetable o’clock somewhere. And by somewhere, I mean everywhere.”

What began as a playful experiment - crafting watches out of vegetables - quickly became a viral symbol of Vitamin Color’s ethos: to make vegetables irresistible.

At a time when it has become clear that we need to change the way we eat, Vitamin Color forges a path that celebrates the positive rather than the restrictive. We focus on color, flavor, and texture - on the beauty and abundance that nature offers when we look closely.

And because time is also the respect of the season, these watches are more than whimsical creations: they are reminders that our sense of time and taste are deeply intertwined with the natural rhythm of growth, harvest, and renewal.